Since 1990, GrowSafe's engineers and scientists have been developing RFID based automation solutions for the beef industry. 

GrowSafe feed intake and behaviour monitoring technology has been installed in more than 40 major Agricultural Universities, research and seedstock centers worldwide. This technology identifies animals that grow as quickly as possible, eat the least amount of feed, require the least amount of medical treatment, and produce the best grading carcass, enabling selection for animals that perform consistently.

GrowSafe behaviour patterns have been scientifically proven to be early indicators of disease; often before body temperature change, and days before visual symptoms are expressed.